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GreenEarth Partners | P&G, Tide Dry Cleaners, Men’s Wearhouse & More > Johnson’s, Xeros, GE, Sanyo


GE Silicones, a world leader in providing silicone solutions, is a founding member of GreenEarth Cleaning. Now known as Momentive® Performance Materials, their expertise in the manufacturing and science of silicone helped pave the way for GreenEarth’s early success. 


Our Master Licensor in the UK, JSG’s retail dry cleaning division includes Johnson Cleaners, the world’s largest dry cleaning operation, and Jeeves of Belgravia, a couture cleaner and exclusive dry cleaner for H. R. H., the Prince of Wales. Since becoming a GreenEarth Master Licensor, JSG has installed GreenEarth Cleaning systems in 100% of its 350+ stores.  

Lapels is the fastest growing Dry Cleaning Franchise System in the nation.  For over a decade Lapels has defined "The Future of Dry Cleaning" and its latest partnership with GreenEarth is an exciting step in the mission Labels hub & spoke business model, best of class marketing and boutique style store have propelled its growth.



In business since 1949, Martinizing Dry Cleaning revolutionized the dry cleaning industry with the concept of one-hour, on-premise cleaning. Currently the largest dry cleaning franchisor in the United States, Martinizing is blazing a new trail with GreenEarth’s environmentally safe cleaning process—every new franchise introduced since 2003 now utilizes the GreenEarth technology.   

  Men’s Wearhouse, the largest men's dress apparel retailer in the United States, also runs the world’s largest tuxedo rental business. Research led Men’s Wearhouse to GreenEarth’s unique "fabric saving” cleaning technology and collaboration between our two companies led to the introduction of MW Cleaners. The Men’s Wearhouse GreenEarth facility in Houston is the largest dry cleaning plant in the world.
  Focused on convenience, OXXO Care Cleaners’ boutique style stores feature 24/7 drop-off and pick up services with an ATM style system. Oxxo’s U.S. locations, which use GreenEarth exclusively, are concentrated in Florida and the eastern seaboard.

We are proud that one of the world’s largest companies, Procter & Gamble® is a founding member of GreenEarth Cleaning. The world’s leading provider of quality detergents and cleaning products, P&G has been an invaluable partner in our efforts to provide GreenEarth Affiliates with cutting edge expertise in care and cleaning of fabrics using liquid silicone technology.  

Our Japan Master Licensor, Sanyo, is a leading multinational provider of environmental and energy related products. With solutions for energy, water and air, Sanyo creates products designed to enhance life and protect the planet. GreenEarth is Sanyo’s dry cleaning solution of choice for Sanyo Electric’s dry cleaning machine operations.


Tide Dry Cleaners is a new franchise from Procter & Gamble working to change dry cleaning for good. The Tide name brings instant recognition and credibility to Tide Dry Cleaners, which relies on GreenEarth’s patented technology for all dry cleaning. The state-of-the-art stores offer exclusive, patented technologies for laundry fabric care services, drive-thru service and 24/7 locker access.



We are pleased to partner with Xeros to bring virtually waterless laundering to commercial cleaning. Xeros replaces the majority of water with reusable polymer beads; it cleans as well as conventional washing with 70% less water and substantially lower electricity burden, enabling dry cleaners using both GreenEarth and Xeros to have the lowest overall carbon footprint possible.


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