GreenEarth Cleaning

12/21/2008

Custom Licensing Program - GREENEARTH CLEANING
Tim Maxwell

News Release

December 21, 2008

For more information, contact:

Tim Maxwell

GreenEarth Cleaning

816-926-0895

 

GreenEarth^® Cleaning Advances Custom Licensing Program

 

            (December 21, 2008) – GreenEarth Cleaning, LLC announced today the signing of a new Custom Licensing agreement with Camellia Cleaners granting exclusive territorial rights to the city of Lafayette.  Custom Licensing is being offered by GreenEarth in response to increasing demand for licenses carving out geographic exclusivity for GreenEarth’s patented, silicone-based dry cleaning process and trademarks. 

 

            Camellia Cleaners, a seven store chain, was recently purchased by Miles Frank, owner of Park Avenue Cleaners in Crowley, LA.  Mr. Frank has removed all perc equipment from Camellia Cleaners, converted an existing class IIIA machine from hydrocarbon solvent to GreenEarth’s silicone solution and purchased two new state-of-the-art Union Nova machines to run GreenEarth. Mr. Frank will be changing the name of his Crowley store to Camellia Cleaners and introducing home pickup and delivery services.  All eight stores and delivery services will be marketed under the Camellia Cleaners brand name.

 

            Regarding his decision to convert Camellia Cleaners from hydrocarbon to GreenEarth as soon as he acquired it, Mr. Frank said.  “A key factor in my decision was the chance to maximize the return on my investment by converting the entire operation to GreenEarth.” With increasing legislative scrutiny over its VOC profile, hydrocarbon turns out not to be the green choice many thought it was. “GreenEarth takes the regulatory monkey off my back, but just as important, it cleans like a dream and my customers love it.” 

 

            As part of his particular agreement, Miles Frank will be guaranteed exclusive rights to GreenEarth within the city of Lafayette.  Territorial exclusivity paves the way for Mr. Frank to build the Camellia brand around the “Intel inside” of the GreenEarth difference with complete confidence that Camellia Cleaners will be the sole provider of GreenEarth in the Lafayette market.

 

            “We have been impressed with Mr. Frank’s vision for the growth of his business in Lafayette.  He is a top notch operator and a smart business man. We are confident we have the right person in this market to provide the difference that GreenEarth brings to traditional dry cleaning,” said Tim Maxwell, president of GreenEarth.

 

            GreenEarth Custom License program is available to select operators nationwide.  As its name implies, licenses are individually customized according to each market and Affiliate’s needs, on a case by case basis. Mr. Frank was approved for a GreenEarth Custom License after a thorough evaluation process.  According to Mr. Maxwell, license sales for GreenEarth are up with second half sales at a measurably stronger pace despite a general downturn in the market. Mr. Frank’s Camellia Cleaners joins more than 1,300 existing Affiliate licensed locations in the United States and abroad.

 

 

 

 

About GreenEarth Cleaning

More information is available by visiting the GreenEarth Cleaning at www.greenearthcleaning.com. The name GreenEarth, the GreenEarth logo, the slogan “You’ve never worn anything like it.” and the slogan, “It’s Good for Everybody” are registered service marks of GreenEarth Cleaning, LLC. 

 

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