Fashioning the future, with GreenEarth.
PROBLEM ITEMS ARE NO PROBLEM AT ALLVirtually any item can be cleaned in GreenEarth. Garments with made with specialty fibers, ornamentation and components are ideally suited for GreenEarth Cleaning. This is because liquid silicone is chemically inert, with very low surface tension and a much lower Kauri-Butanol Value (KBV) than petrochemical-based cleaning solvents.
CLOTHES LOOK NEWER, LONGERClothes will also look newer longer. Colors stay bright and vivid. Whites are whiter, and repeated cleanings won’t cause yellowing over time. And unlike other alternatives, GreenEarth doesn’t cause shrinkage. Clothes always retain their correct size and shape no matter how many times they are cleaned.
IT’S WHAT ALL THE BEST DRESSED CLOTHES ARE WEARING.Manufacturers can trust that a GreenEarth licensed cleaner can care for their garments and customers without risk of damage. GreenEarth is actively working with retailers and manufacturers around the world to offer a consumer-centric, sustainable solution to garment aftercare.
MORE THAN A SOLUTION, IT’S AN OPPORTUNITY.GreenEarth is the solution the industry has been looking for. With the influx of embellished styles, leather and faux leather components, coatings and finishes and other “problem items” damaged by both washing and traditional dry cleaning methods, more and more manufacturers are recommending the GreenEarth Cleaning method.
Even better for the bottom line.
Internationally, manufacturer care instructions for high quality, dry clean garments are increasingly recommending GreenEarth Cleaning. Our gentle technology is ideally suited for the care of any garment but is an especially welcomed solution to the problem of damage risk caused by traditional, more aggressive dry cleaning methods.
The GreenEarth solution can safely penetrate fabric fibers and carry awaysoils without being abrasive or aggressive, leaching dyes or damaging delicate ornamentation. Virtually any item can be cleaned in GreenEarth:
Beads, sequins and other paillettes
Ornamentation made of plastic, metal or glass Leather and fur or faux fur trims, sleeves and bodices
Vinyl, rubber, elastic, acetate, triacetate, polyeurethane, silk, natural skins and plasticizers
Sizing, specialty linings, fabric coatings and backings
Mixed construction of fibers and components
Vibrant colors and graphic prints
Antique and museum quality pieces
Garments come out of a GreenEarth bath with very little wrinkling, no static and a soft hand so they need less ironing and finishing, which also means less wear and tear on clothes. Environmental benefits are another important benefit of the GreenEarth Cleaning system. Sustainability is increasingly of concern to manufacturers and customers alike, and our method of care offers a significant reduction in the life cycle impact of garment care while extending the life of garments.
The FTC and care labeling standards
The FTC is currently looking at revising its guidelines, last updated over ten years ago, to better address the evolution of textiles and cleaning processes over the past decade.
Among the changes proposed by the FTC for its updated Care Labeling Rule is a new definition of dry cleaning. The FTC has always defined dry cleaning as using “organic solvents” however soon it will promulagate new wording that will enable it to recognize alternative solvents that are not petroleum-based, like GreenEarth silicone. The ASTM is also updating its care label symbols to include alternative solvents as well, and will soon issue new definitions for its circle P and circle F symbols that also recognize alternative solvents. Silicone will be recognized under the circle F symbol alongside hydrocarbon as a gentler alternative for clothing care.