H&M Begin to “Bring It” By: Garry Knox Scandinavian clothing retailer H&M has always had a good reputation for sustainability, particularly for a low priced fast fashion operator. They now follow in the footsteps of other retail and social initiatives, to encourage the consumer to donate ‘Pre-loved’ clothes...

From Waste to Wardrobe - Sustainable Fashion By: Aaron Newport It should be no surprise to anyone at this point that the fashion industry is producing astronomical amounts of waste to be dumped in landfills. Many fault the “fast fashion” trend for the hike in waste and...

Maximized Sustainability by: Ron Benjamin Many would suggest that putting the words sustainability and dry cleaning together would be an oxymoron! And that suggestion is hard to argue against given that the dry cleaning industry is one of the last industries in the industrialized world to embrace...

Making Garment Technology Fit By: Garry Knox Advancing technology is having a greater impact on retail as time goes on. Whether it’s the type of materials used, in-store point of purchase technology to promote products, through to our very solution for sustainable garment aftercare. Technology is having more...

A Very Well Dressed Holiday By: Joe Blaha The GreenEarth family of sustainable dry cleaning locations will be sharing traditional holiday cheer with customers in over 40 countries worldwide. Literally millions of customers can rely on their local GreenEarth provider to consistently offer the finest of care for...

Double Take at a Care Label Mistake By Garry Knox Here at GreenEarth we like to rely on our credentials and let the results of our form of sustainable aftercare speak for themselves; we’ve always relied on the consumer to make up their own minds rather than...

Water By Bowling By: Aaron Newport An unacceptable reality cripples millions of people all over the world. A reality that the vast majority of us cannot even comprehend, nonetheless relate. Lacking access to a basic life necessity, safe water and sanitation, is a reality millions of people...

By: Garry Knox Global testing house SGS has recently published a news article on its website about the performance of Silicone-based dry cleaning versus Perc. SGS is the world’s leading inspection, verification, testing and certification company and are recognized as the global benchmark for quality and integrity....

In the GreenEarth Neighborhood By: Joe Blaha Your local GreenEarth dry cleaner is among the few remaining truly sustainable neighborhood businesses, where people are interacting face -to- face and enjoying a positive personalized experience. Most everyone lives or works nearby and stopping by the cleaners is a regular...

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