fashion forward

Fashion Forward to a 20/20 vision

As we enter not only a new year but a new decade, we look back at our achievements for the last 20 years with a particular focus on 2019 and how we can build an even stronger 2020 for our global Affiliate Network and brand partners.

Testing became more important than ever for brands and manufacturers, and GreenEarth facilitated testing in the UK, Europe, Asia, and the USA.

In particular, as we have seen adoption growth of the Activated Clay Filtration (ACF) system, we see an increase in brands who want to see the results of its cleaning performance and benefits as far as garment dimensional stability are concerned. And the results have been most favorable—in particular, spray rating tests for waterproofed garments.

And of course, seeing great test results for GreenEarth as a whole has led to more care labels featuring the GreenEarth logo than ever before. And what does this mean for our Affiliates? More garments over the counter, from more new global brands.

And it’s not just labels—GreenEarth is now featured on packaging, point of sale marketing, and websites for new adopter brand partners. We are also being encouraged to hold forums at brands’ workplaces to talk about the GreenEarth difference. This means that there is a greater knowledge about GreenEarth at every customer touchpoint.

Recent brands to recommend GreenEarth include Whistles, ASOS, Missguided, River Island, and John Lewis. They do so across a large number of their product lines as opposed to just the odd item. At GreenEarth, we continue to drive the sustainable aftercare message to fashion brands and manufacturers to make the GreenEarth Family larger than ever before.

Here’s to an even better 2020!

By: Garry Knox



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