Share Some Joy During The Holidays
Share Some Joy During The Holidays!
By: Joe Blaha
As the holidays approach there is no better time to help our stores focus on the opportunity to engage with customers in a positive and energetic way.
The annual pressure is on and everyone has more to do than is normal and the weather does not always cooperate.
For customers and employees alike, it is all too easy to be distracted and edgy so this is the best of times to shine brightly.
The GreenEarth network of dry cleaners already has an edge over the competition by virtue of the positive differences we enjoy.
We all have the opportunity to be enthusiastic about our unique environmental platform and operational advantages.
Encouraging everyone to make every interaction the best possible experience for customers always makes sense but especially when in short supply.
Looking back over the past few weeks, can you remember those special people who made the simple and mundane tasks in your life a pleasure? It only makes sense to want to be included in this category by your customers who may be running low on good cheer.
Earning the loyalty of your customers is a goal that is rewarding for customers and employees alike.
The majority of our interactions are face to face and on a regular basis, this is a special opportunity not available to all businesses.
Howard Schultz, the Starbucks CEO, certainly is recognized as a master of developing customer loyalty and in the quote below focuses on the process.
“We are at our best when we are creating enduring relationships and personal connections. When we are fully engaged, we connect with, laugh and uplift the lives of our customers, even if just for a few minutes. It is about the human connection.”
The same wisdom holds true within the company as the employees who sense their value and worth are enabled to be enthusiastic about themselves and their interactions with the public. Enthusiasm is a very compelling and contagious emotion.
Enjoy the holidays and do whatever possible to continue to provide unequaled customer service.
As we say around here “It’s good for everybody”.
Happy Holidays from the GreenEarth family!