Sustainable Pyjamas Make the Mark
By: Garry Knox
Clothing Giant Primark has recently announced its first sustainable cotton clothing range, which includes sustainable Pyjamas – it’s good to see that this is not an issue that they are sleeping on.
In a move to adopt more ethical trading practices, the retailer who have had a reputation for disposable clothing in that past, has teamed up with Cotton Connect (agricultural industry experts) and the Self-Employed Women’s Association (SEWA).
Recently, more transparency has started to be asked from consumers on retailers’ supply chains, and Primark is answering this demand by launching its new sustainable cotton line.
As identifying the source of materials such as cotton can be difficult, the clothing giant will, for now, only use the certified sustainable cotton in one line of pyjamas, with plans to increase the use of sustainable fabric in the future.
Katherine Stewart, Ethical Trade and Environmental Sustainability Director, Primark said: “Our long-term ambition is to ensure that all the cotton we use is sustainably sourced.”
Is this a giant step in terms of using sustainable materials? Given the scale of clothing sales, possibly not. Is it a step in the right direction? Most definitely! And also, they are in line with their pricing strategy, promoting the pyjamas as the low price point of £6.
We look forward to seeing more developments and also to see if they recommend a sustainable form of aftercare too!